You’ve invested time and resources into a professional photoshoot for your apparel photography, but raw...
Looking for Photo Editing Services- Clipping Outsource Can Be Your Perfect Choice
You’ve invested time and resources into a professional photoshoot for your apparel photography, but raw images alone won’t close the sale. The difference between “just another product photo” and one that truly converts often comes down to post-production. Maybe the colors on the screen don’t reflect the richness of your fabrics. In addition, wrinkles and lighting issues might not seem like a big deal, but they can make your clothing look less appealing. These small problems can affect how customers see your brand and trust your products. By using the right editing techniques, you can make your apparel photography look clean, professional, and ready to sell. Whether you’re editing in-house or working with a professional retouching service, this guide walks you through what it takes to make your apparel photos retail-ready and sales-driven.
Before your customers read the product description or check the price, they notice the photo. In online clothing stores, your product images are your first chance to make a strong impression.
Raw images may have wrinkles, dull lighting, or uneven backgrounds. In addition, editing helps remove those issues, so your clothing looks polished and appealing, just like big brands do.
Editing ensures that all your apparel photos have the same style like the same background, lighting, and alignment. In addition, this makes your website look clean and professional, building customer trust.
Photo editing brings out the texture, color, stitching, and design of Apparel Photography. When people can clearly see what they’re buying, they feel more confident making a purchase.
In online marketplaces or ads, shoppers scroll quickly. A well-edited, eye-catching photo is more likely to get clicked than a dull or messy one.
Once people land on your product page, strong visuals help seal the deal. If they like what they see, they’re more likely to add to the cart and buy.
Clear, high-quality images make your brand look reliable. For example, blurry or poorly lit photos can make your store look unprofessional, and customers may leave without buying.
In apparel photography, having a clean and distraction-free background is essential. Leading e-commerce platforms like Amazon, eBay, and Walmart require apparel photography to have a pure white background, and for good reason. A clean backdrop can focus on the product, helping colors and textures stand out, whether a flat lay, a mannequin image, or a model photo. But beyond just meeting platform guidelines, background removal is a crucial part of apparel photo editing. In addition, it allows you to repurpose the same product image across different marketing channels. Once the background is removed, you can place the clothing on:
You can cut out the background using several tools:
After removing the background, save your apparel images with a white background or as transparent PNGs, perfect for stores with custom themes or dynamic layouts.
When taking clothing photos, sometimes the colors in your image may not exactly match the actual product. It often occurs in apparel photography due to lighting. For example, natural daylight can make the photo look too blue, while evening light can make it look too yellow. Even your studio lights or surroundings can change the colors without you noticing.
Fixing colors is a big part of apparel photo editing. It helps your clothing photos look natural, clear, and more attractive to buyers. Here’s how you can do it in Lightroom, step by step:
Before you start fixing colors, check if your photo is bright enough. A dark image can make it hard to edit colors correctly. In Lightroom, use the Exposure slider to adjust the brightness of your photo. Additionally, strive for a balanced look that is bright yet not overexposed. A well-lit image makes it easier to correct other colors later on.
Lighting affects your photo’s colors. A photo taken in sunlight may look cooler (more blue), while one taken in cloudy weather might look warmer (more yellow). Lightroom has White Balance presets you can choose from based on the lighting you use. These include options like:
If the preset or pipette tool doesn’t give you the perfect result, you can fine-tune the colors manually. Start by adjusting the Temperature slider to make the photo look warmer (more yellow) or cooler (more blue). In addition, then use the Tint slider to balance any green or magenta tones. Keep tweaking both sliders until the clothing color looks just like it does in real life. Additionally, you can adjust Saturation to control the overall color strength and use Vibrance to enhance dull colors without over-editing brighter areas like skin or fabric details.
Wrinkles in clothing can distract customers and make your apparel look less appealing. Therefore, it’s important to smooth out the fabric in post-editing. To begin with, you can use Photoshop tools like the Spot Healing Brush, Patch Tool, or Clone Stamp to remove small creases. In addition, advanced techniques like frequency separation allow you to smooth fabric while keeping its natural texture. However, be careful not to over-edit, as removing too much detail can make the clothing look fake. As a result, a balanced edit will make your product look fresh, clean, and realistic. Ultimately, this helps build trust with online shoppers and improves the overall quality of your apparel photography.
The Ghost Mannequin Effect, also known as the Invisible Mannequin Effect, is a great way to make clothing appear to be floating on an invisible body. Additionally, it makes the product appear more natural and gives it a clean 3D shape. To create this effect, you take two photos, one with the clothing on a mannequin and another showing the inside of the collar or neck area. Then, in Photoshop, you combine both images and remove the mannequin. The final result shows the full shape of the outfit without any distractions. This editing style looks very professional and helps online shoppers see exactly how the clothing fits. It’s perfect for e-commerce stores that want neat, high-quality product photos.
Shadows and reflections play an essential role in making apparel photos look real and attractive. Adding or keeping natural-looking shadows helps the clothing appear grounded instead of floating in space. One popular method is using a drop shadow, which creates a soft shadow beneath or beside the product. In addition , this adds depth and makes the photo look more three-dimensional. Reflections, when used correctly, can also add a modern and stylish touch. These small details make your apparel look more realistic and professional, which helps build trust and grab attention in online stores.
Clothes in photos often have small flaws like stains, dust, loose threads, or hair, even if they’re freshly prepared. While some marks might add a natural touch in certain settings, they usually don’t look good for online shopping. That’s why it’s a good idea to clean up these imperfections during the editing process. You can easily fix small spots using the Photoshop Spot Healing Brush or Clone Stamp tools. These are great for removing tiny stains or marks. For bigger areas or patterns that need more careful editing, the Patch Tool works well and gives you more control over the final texture. Cleaning up these little details helps your apparel photos look clean, polished, and more appealing to customers.
Want to make your apparel photos more eye-catching without spending too much? Try creating a lifestyle composite instead of doing a full photoshoot with models and locations. Additionally, it can be costly, but you can achieve a similar effect by editing. Here’s how it works: First, take a regular product photo (for example, a model wearing your clothing). Then, remove the background from that image. After that, you can add a new background like a stock photo of a street, park, or stylish room. This gives your photo a lifestyle look without the hassle of a real shoot. To make it look natural, be sure to match the lighting and colors between the product and the background. Also, check that the shadows and sizes look realistic. If editing feels tricky, you can always outsource this task to a photo editing expert or studio. Moreover, it’s a smart and affordable way to upgrade your apparel photography.
If you don’t have a fancy setup for hanging clothes during a shoot, no problem! You can simply take the photo while holding the item and later remove the hanger or your hand during editing. It’s very similar to how you clean up stains or wrinkles. Start by removing the larger parts first, such as the hanger or hand. Then, zoom in and carefully fix any tricky areas, especially around spots like the collar or neckline. You can use Photoshop Spot Healing Brush or Clone Stamp tool to blend everything smoothly. This way, your apparel photo looks neat and professional, just like it was shot in a full studio.
If you get a new color of a product, you don’t always have to take new photos. Instead, you can simply change the color during editing. In addition, this way, you can use the same apparel and match it to your latest stock. Furthermore, it’s a fast and easy way to update your listings without planning another shoot. And if you want to save even more time, our skilled editors can handle the color changes for you.
Great apparel photography is essential for online success. In addition, it helps your products stand out and builds trust with shoppers. Without clear images, potential customers are likely to leave your site. The good news is you don’t need a fancy studio to create professional-looking photos. Even simple shots can be transformed with the right editing. If photo editing feels overwhelming, Clipping Outsource can help make it fast, easy, and effective for your apparel photos.
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