If you are working with images of your products, clothing, or design elements, one thing...
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If you are working with images of your products, clothing, or design elements, one thing you will often need to do is change the color of the product. In addition, changing the color of an object in Photoshop is a fundamental way to customize your images. Photoshop offers some flexible tools that help you adjust color with precision. In addition, with just a few easy steps, you can change the color of any part of an image to match your creative idea. You can also save time by editing many images at once using Photoshop Actions. In this article, we’ll explain the step-by-step guide to help you easily change colors in your own photos and the main benefits of changing object colors in Photoshop.
Color plays a major role in visual communication. In addition, this skill is especially valuable in fields like product photography, fashion, graphic design, and marketing for advertising, branding, or general photo enhancement. For example, a single item, like a t-shirt or pair of shoes, may be available in several colors. But arranging a separate photoshoot for every color option—complete with models, studio setups, and lighting can be expensive and time-consuming. Sometimes, you may not even have all the color variants in hand during the shoot.
Changing colors can instantly boost an image’s impact. For example, turning a dull gray background into a vibrant blue can make your product pop in online ads or social media posts, drawing more attention from viewers.
Imagine you’re editing product images for a company that uses specific brand colors—like a fashion brand with a signature teal. Instead of reshooting items, you can use Photoshop to match the product or background colors perfectly to the brand palette.
Say you have one photo of a red handbag, but it also comes in black, white, and navy. Instead of organizing a new shoot for each color, you can edit the same photo to create all variants—saving time, money, and effort.
Sometimes, poor lighting can make a white shirt look yellowish in photos. Photoshop allows you to correct this and bring back the true color, ensuring a clean and professional look across your catalog or website.
If you’re working on a packaging design or campaign, you might want to see how the same product looks in different color themes. Photoshop lets you test various tones, like trying a summer-friendly pastel or a bold, festive red, without redoing the whole shoot.
Want to change the color of an object in Photoshop without losing the image quality? Photoshop makes it easy if you follow the right steps. In this quick guide, we’ll walk you through how to do it from start to finish.
First thing, your image in Photoshop. You can do drag and drop the Image directly into the workspace or go to File> Open and select your File. In addition, make sure the correct image layer is elected in the Layers panel before moving to the next step.
Now it’s time to choose the part of your Image that you want to change. In addition, always work on a duplicate layer or adjustment layer when making edits this way, you can go back and tweak things anytime without starting from scratch. Photoshop gives you a few handy tools for this:
With the object selected, go to the top menu and choose Image> Adjustments > Hue/Saturation. A new window will pop up. Here’s what to do: Check the box labeled Colorize. Use the Hue slider to pick your new color. In addition, we also adjust Saturation to make the color more vibrant or muted.
After changing the image color, save your edited photo so you can share it or return to it later. If you’re planning to share your edited image on the web or social media, go to File> Export > Save for Web and choose JPEG or PNG format. These file types are ideal for online use—they load quickly and maintain good image quality. On the other hand, if you think you might want to make changes later, it’s best to save your work as a PSD file. This format keeps all your layers and edits intact, so you can open the File again in Photoshop and continue where you left off without losing anything.
Changing colors in Photoshop might sound simple, but it can actually make a big difference. You do not need to plan extra photoshoots for every color or style; you can get multiple looks from just one image. In addition, it’s a smart way to save time and money, especially for online stores, fashion brands, or seasonal campaigns. You don’t have to do it yourself. Let our expert team at Clipping Outsource handle the edits while you focus on growing your business. We’re here 24/7 to make your images look their best, every time.
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